Organisations across the Middle East and North Africa are rapidly adopting generative AI to improve productivity, accelerate innovation, and create new business models.

While enthusiasm for AI remains high, many enterprises are still developing the governance frameworks, technical capabilities, and talent required to scale adoption successfully.

Key Priorities for AI Adoption

• Establishing clear AI governance policies
• Building internal data and machine learning capabilities
• Identifying high-value use cases
• Managing security, privacy, and compliance risks
• Upskilling employees to work effectively with AI tools

Companies that combine strong governance with workforce capability development will unlock the greatest value from generative AI investments.